One of the key challenges for a national business like CEF—operating over 300 branches across the UK—is creating spaces that not only support logistics but also facilitate engagement with internal and external stakeholders. In response, SDE Group collaborated closely with CEF to design a contemporary Showroom and Social Space. This area was conceived as a front-facing, high-impact environment to host meetings and product demonstrations—delivering a memorable visitor experience before even stepping into the operational side of the facility.

CEF Chesham stands as a strong example of what SDE Group brings to the table—not just in terms of technical execution, but through our collaborative, flexible, and client-focused approach. This project has helped enhance CEF’s ability to support its London and Greater London branches with improved stock availability, greater storage capacity, and an elevated customer experience.

Key Project Deliverables:

- Construction of a two-tier mezzanine floor

- Creation of over 1,000 bulk pallet storage spaces

- Installation of nearly 200 cable drum storage locations, each capable of holding up to 5 tonnes—a first-of-its-kind solution for CEF

- Storage solutions for containment and stillages up to 3,600mm in length

- More than 100 bays for small-item storage and picking

- Full electrical and interior fit-out of offices, meeting rooms, canteens, receptions, and washrooms

- Delivery of a modern showroom/meeting space for stakeholder engagement and brand presentation

- Comprehensive spatial planning, 3D modelling, and visualisation prior to construction