Following the successful launch of City Electrical Factors’ (CEF) first-ever Customer Fulfilment Centre (CFC) in Dartford in June 2023, work commenced just two months later on their next major facility—CEF Chesham. While Dartford was strategically positioned to support local branches across the Southeast and parts of London, the scale and potential of Chesham required a far more comprehensive and strategic design approach.
The size of the Chesham facility allowed for a highly efficient layout, with the warehouse divided into two distinct operational zones:
– Containment and cable storage
– Bulk storage and picking
This clear segmentation ensured optimal product handling and operational flow, maximising the site’s capacity and efficiency.
One of the key challenges for a national business like CEF—operating over 300 branches across the UK—is creating spaces that not only support logistics but also facilitate engagement with internal and external stakeholders. In response, SDE Group collaborated closely with CEF to design a contemporary Showroom and Social Space. This area was conceived as a front-facing, high-impact environment to host meetings and product demonstrations—delivering a memorable visitor experience before even stepping into the operational side of the facility.
CEF Chesham stands as a strong example of what SDE Group brings to the table—not just in terms of technical execution, but through our collaborative, flexible, and client-focused approach. This project has helped enhance CEF’s ability to support its London and Greater London branches with improved stock availability, greater storage capacity, and an elevated customer experience.
