SDE Group were appointed to deliver a full refurbishment of the Trust Ford Ashton Gate dealership as part of Trust Ford’s national rollout of their new flagship showroom concept. The project aimed to transform the existing dealership into a premium, high-specification retail environment in line with Trust Ford’s evolving brand standards. Works were carried out in close collaboration with Trust Ford’s internal teams to ensure the new concept was realised to the highest standard while allowing the dealership to remain fully operational throughout the programme.

Trust Ford required a full upgrade of their Ashton Gate site to align with the new flagship dealership concept being trialled nationally. The existing showroom no longer met the brand’s aspirations for a premium customer experience and required significant architectural, mechanical, and external improvements. A key challenge was the need to carry out an extensive, multi-trade refurbishment programme while the dealership remained fully trading – meaning works had to be carefully managed to avoid disrupting day-to-day sales and customer-facing operations. Additionally, the external grounds required reconfiguration to maximise the sales pitch capacity, which involved the demolition of an existing used car building.